BEFORE YOUR DEEP DIVE!

GET THE LATEST ISSUE OF THE CREATORS LEARN LETTER DELIVERED TO YOUR INBOX.

Join to receive deep & inspiring insights every week. Access exclusive strategies, videos and courses for life and business for subscribers of The Creators Learn Letter.

Join to receive inspiring insights every week. Discover valuable tips and strategies for life and business with The Creators Learn Letter.

How to Start an Equipment Finance Business (Even If You’re New to Finance)

How to Start an Equipment Finance Business (without leaving your 9-5 job)

Want to learn how to start an equipment finance business that generates 5–figures a month—without cold calling or high overhead? In this step-by-step guide, I’ll break down how I built my own equipment finance brokerage, closed $50M+ in deals, and now help others do the same. Whether you’re coming from sales, finance, or just want more freedom, this blueprint will show you how to get started and scale—fast.

🎧 This video is from my appearance on The Business Credit & Finance Show, where I explained how I closed $50M+ in equipment finance business.
👉 Watch it on YouTube


The Truth About Bad Business Models

Let me be clear: My enemies are bad business models. And being an employee is one of them.

If your business model doesn’t give you financial, time, and location freedom—it’s broken.

I’m going to show you how I built a 5-figure/month equipment finance business that takes less than 4 hours a day to run—with no license, no employees, and no cold calling.


What Is Equipment Financing?

We provide small business owners with loans to purchase essential equipment: an ultrasound machine for a doctor, new ovens for a restaurant, or heavy machinery for construction companies.

Most businesses need equipment to operate. But many can’t pay cash.

So we help them finance it.


Why Do Businesses Need Equipment Financing?

  • It preserves cash flow
  • Monthly payments are tax-deductible
  • It often leads to a direct return on investment

Imagine financing a $100,000 machine that brings in $1 million in revenue. It’s a no-brainer.


The $1 Trillion Dollar Opportunity No One Talks About

79% of business equipment is financed.

It’s a $1+ trillion dollar market.

And yet… there are only around 1,000 commercial loan brokers on LinkedIn.

Compare that to 1M+ realtors or 130,000 mortgage brokers.

This is a wide-open lane.


How I Discovered the Model

After college, I had one job offer—from Wells Fargo. I tried to negotiate and they pulled the offer.

That rejection changed my life.

I took a job in equipment finance, making 300 cold calls a day. I hated it.

Then I discovered a better way.

Curious about my story? Read it here.


The Breakthrough: The MVP Model

Instead of chasing clients, I started partnering with equipment salespeople.

They already had buyers who needed financing. I simply became the easy “monthly payment” option.

They sold the equipment. I financed the deal. Everyone won.

MVP = Most Valuable Partner

They did the selling. I closed the loan. No employees. No marketing budget. Just high-trust referrals.


Why Equipment Financing Works So Well

  • Businesses need equipment to survive.
  • Banks avoid small loans. We fill the gap.
  • MVPs do the selling for you.
  • High-margin. Low overhead. No risk.

We get paid 15%+ of the financed amount by the lender.

Example: On a $100,000 deal, I might earn $15,000+ commission.


What Makes This a Dream Solopreneur Business

  • No employees
  • No inventory
  • 100% remote
  • 100% recurring deal flow
  • 95%+ profit margins

You need: a phone, a laptop, an email address, and simple systems.

That’s it.


My Lifestyle Now

I work 1-2 hours a day (if that).

I’ve traveled to Dubai, Paris, the Serengeti and remote beaches around the world. I took my mom to Italy for her 60th birthday.

And the deals still come in while I’m away.


The Snowball Effect

The MVP network grows on its own.

One equipment dealer leads you to five more. One equipment company hires ten new reps. One equipment distributor starts another business division.

This is the opposite of cold calling. This is leverage.


How You Can Start

I teach this exact model inside my program, Equipment Finance Freedom.

If you’re a B2B professional or aspiring entrepreneur and you want:

  • High income
  • True lifestyle freedom
  • A model you can own end-to-end

…this is the back door most people will never find.


Want to Learn More?

Get equipment finance broker training here.


Final Thoughts

You don’t need to cold call. You don’t need to chase clients. You don’t need to build an audience or hire staff.

You just need a better model.

This is it.


P.S. Watch out for gurus who don’t run their own brokerage—many are just employees at other firms or want you to send them your hard-earned deals. I’ve run my own solopreneur brokerage since 2016. I’ll never ask for your deals. Instead, I teach you how to fish—how to build direct, lifelong relationships with underwriters and lenders. Ready to build your own? Let’s talk

Ayesha Holud

Who Is Dan Koe?

I specialize as a writer and brand advisor for creators, influencers, and social media brands in the 7-8 figure range. My passion lies in exploring human potential, crafting lifestyles, and nurturing one-person businesses.

When you're prepared, here's how I can assist you:

The FOCI Planner

The Art Of Focus Book

Find meaning, reinvent yourself, and create your ideal future. Now available on Amazon.